To boost the brand image among its current customer base and improve customer acquisition, TLS Weight Loss Solution is going through a rebranding. Below is the original site and is a reflection of the current brand.
The current site was built with a 3rd party partner and the goal was to use the same resources for a complete redesign of the brand site. This included the rebranding of teh TLS webiste. We wanted to introduce the new brand once it was fleshed out before the site was launched.
The solution was to build a landing page that both educates the customer about the brand and its products while also introducing the new look for the brand.
I worked with the VP of Creative to understand the brand and what her direction for the content and structure would be. My goal was to build a fully responsive page that uses only HTML and CSS for layout and some interaction goodness. The page is broken down into sections, each one representing a different aspect of the brand. This includes what TLS is about, some of the fundemental of the brand and a selection of products.