The casino websites for ACEP (American Casino & Entertainment Properties) were not accessible on mobile devices. The desktop site was too heavy and very difficult to use on small screens, which impacting hotel bookings. I needed to build a mobile site in a very condensed timeframe while still using the current site designs.
The existing Account Snapshot didn’t include all information the players needed. We needed to add more information within the same amount of space and make sure it is still readable in all formats.
Also, the business was restructuring the rewards system based on the player type and level and the Account Snapshot needed to reflect this new rewards system.
Market America was introducing online groceries, a new category to their products. This is not only innovative for the company, but innovative for e-commerce overall.
My challenge was building a UI that would fit into our e-commerce platform, while still replicating an in-store grocery shopping feel.