Booking Engine

The company was going with a new platform to handle all hotel bookings. The big part of this decision was that the engine had a mobile part. This required a new design based off their structure under a tight deadline.

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ace | PLAY app

Player’s club members did not have access to their account information while playing the slot machines. We decided to pro-actively provide an app that gave them access to important account information when they were in the casino.

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Casino Mobile Sites

The casino websites for ACEP (American Casino & Entertainment Properties) were not accessible on mobile devices. The desktop site was too heavy and very difficult to use on small screens, which impacting hotel bookings. I needed to build a mobile site in a very condensed timeframe while still using the current site designs.

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Account Snapshot

The existing Account Snapshot didn’t include all information the players needed. We needed to add more information within the same amount of space and make sure it is still readable in all formats.

Also, the business was restructuring the rewards system based on the player type and level and the Account Snapshot needed to reflect this new rewards system.

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SHOP Groceries

Market America was introducing online groceries, a new category to their products. This is not only innovative for the company, but innovative for e-commerce overall.

My challenge was building a UI that would fit into our e-commerce platform, while still replicating an in-store grocery shopping feel.

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Holiday Central

I witnessed Market America’s approach to holiday marketing in 2013. I noticed that each promotion had its own landing page, so there was no consistency or efficiency in the designer’s processes. This could be detrimental during the holiday busy season.

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TLS Science

To boost the brand image among its current customer base and improve customer acquisition, TLS Weight Loss Solution is going through a rebranding. Below is the original site and is a reflection of the current brand.

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